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    Sabercom's blog

    Company TV Screens: Enhancing Communication with Digital Signage

    By Oliver Candy | 15.10.24

    If you are looking to install company TV screens around your organisation to communicate with employees, take a look at our solutions page digital signage for internal communication

    Introduction

    In today’s digital business environment, keeping employees informed and engaged is critical for organisational success. One increasingly popular tool for fostering communication and engagement within companies is the use of company TV screens. These digital displays can be found in lobbies, meeting rooms, break areas, and even hallways, delivering important information, announcements, and entertainment. They not only serve as a tool for internal communication with employees but also help engage visitors and clients, creating a positive and dynamic atmosphere.

    In this blog, we’ll explore how company TV screens work, the benefits they bring to organisations, and how digital signage solutions are used to manage and optimise content. We’ll also discuss how these screens improve communication across various departments and offer a platform for branding and messaging. Let’s dive into why every organisation should consider implementing TV screens as part of their communication strategy.

    company TV screen

    What Are Company TV Screens?

    At their core, company TV screens (also known as digital signage) are strategically placed television monitors used within an organisation to display real-time content. Unlike traditional static posters or noticeboards, these screens are dynamic, allowing businesses to broadcast a variety of messages. The content can range from internal announcements, performance metrics, and social media feeds to safety protocols, training materials, or even live news and weather updates.

    What makes company TV screens so powerful is their versatility. They can be customised for different locations within a company, displaying specific information for different audiences—whether it’s employees in a breakroom or clients in a waiting area. Digital signage solutions make it easy to manage what content appears on these screens, ensuring the right message reaches the right audience at the right time.

    The Role of Digital Signage in Managing Company TV Screens

    Digital signage refers to the software and hardware solutions that control what’s displayed on company TV screens. These solutions allow businesses to remotely manage and schedule content across multiple screens from a central location. This is crucial for companies with multiple offices or departments, where consistency in messaging and branding is key.

    For instance, a digital signage system might allow an HR department to display policy updates or employee wellness initiatives on the screens in the breakroom while the marketing team showcases the company’s latest achievements in the reception area. The flexibility and control provided by digital signage systems ensure that content is always relevant and up to date.

    Some of the most common types of content that organisations display on their company TV screens include:

    • Internal Communications: Important announcements, company news, and updates about ongoing projects or initiatives.
    • Performance Metrics: Display of key performance indicators (KPIs), sales figures, and progress towards targets.
    • Training and Education: Video tutorials, safety protocols, and onboarding content for new employees.
    • Entertainment and Engagement: Fun facts, company trivia, or even live sports or entertainment events to keep the environment lively.
    • Visitor Information: Welcome messages, meeting room directions, or product showcases for clients or partners visiting the office.

    The digital signage system’s ability to manage this diverse range of content and automate its scheduling gives businesses the power to communicate in a streamlined and consistent way.

    Enhancing Communication with Employees

    One of the biggest benefits of company TV screens is their ability to improve internal communication within an organisation. In large companies or businesses with distributed teams, it can be challenging to keep everyone informed about important updates. Traditional communication channels such as email or printed notices can easily be overlooked or ignored. But with company TV screens, important information is displayed in a way that’s hard to miss.

    Instant Updates and Real-Time Communication

    With company display screens, businesses can broadcast real-time updates directly to employees. Whether it’s a sudden change in scheduling, urgent weather alerts, or the announcement of a new company policy, these screens allow for instant communication across the entire organisation. This ensures that employees are always up to date, regardless of where they are in the office.

    Additionally, company digital signage can be used to celebrate wins and achievements. For instance, if a sales team exceeds their targets or a project milestone is reached, these accomplishments can be highlighted for all employees to see. This not only boosts morale but also encourages a sense of shared success across the company.

    Employee Engagement and Training

    Keeping employees engaged is critical for productivity and retention. Company TV screens can be a fun and effective way to share information in an engaging format. For example, a screen in the breakroom could show an employee spotlight, where a team member is recognised for their contributions. This can foster a sense of community and highlight individuals’ achievements across departments.

    Digital signage screens are also a valuable tool for training. Employees can be shown short video tutorials, safety protocols, or even soft-skills training segments that are easy to consume during breaks or downtime. This method of delivering educational content can save time and streamline the training process.

    Transparency and Performance Tracking

    A company that values transparency will often want to share its performance metrics with employees. Company TV screens are an excellent way to showcase KPIs and keep employees informed about the organisation’s overall performance. Whether it’s sales figures, customer feedback, or production statistics, these screens can help employees stay aligned with company goals and monitor progress in real time.

    Displaying this kind of data on company TV screens can also motivate teams to improve their performance, particularly in competitive environments. Seeing the progress of a department or team can push individuals to work harder and achieve collective goals.

    Engaging Visitors and Clients

    While company TV screens are highly effective for internal communication, they also play an essential role in engaging visitors and clients. When people enter a business, the first impression is often shaped by their surroundings, and company TV screens can help set a professional and innovative tone.

    Professional Atmosphere

    Incorporating company TV screens in lobbies, waiting areas, or meeting rooms can enhance the overall atmosphere of a workplace. These screens can display welcome messages, showcase recent achievements, or even run product demos. For visitors, seeing a dynamic, multimedia-rich display of the company’s work or values creates a positive impression and can spark interest in further collaboration.

    Tailored Messaging for Visitors

    Many organisations use company TV screens to deliver targeted messages to visitors. For example, if a potential client is visiting the office, the screens can display content specific to that client’s industry or highlight the company’s products that may be relevant to them. This personalised touch shows that the company values its visitors and is prepared to address their specific needs.

    Screens can also be used to guide visitors, displaying directions to meeting rooms, upcoming appointment details, or even showcasing upcoming events or presentations. This kind of seamless communication not only helps visitors feel welcome but also reduces the burden on reception staff.

    Cost-Effective Communication Solution

    One of the most significant advantages of digital screens is that they offer a cost-effective way to manage communication across an organisation. Unlike printed materials that need constant updating, digital signage allows for instant content changes with no additional costs for printing or distribution.

    For companies with multiple offices or departments, the ability to manage content from a single platform also reduces the time and resources required to ensure that messaging is consistent across all locations. The scalability of company TV screens means that the system can grow with the organisation, making it a long-term solution for communication needs.

    Boosting Branding and Culture with Company TV Screens

    Company TV screens provide a platform for showcasing a company’s brand and culture in a visually engaging way. By displaying branded content, such as company colours, logos, and taglines, organisations can reinforce their identity to both employees and visitors. Screens can also be used to display company values, mission statements, or even customer testimonials, helping to instil a sense of pride and purpose among employees.

    Additionally, digital signage can be used to highlight upcoming events, charity initiatives, or social responsibility programs that the company is involved in. This helps build a sense of community within the workplace, promoting a culture of teamwork and shared values.

    Conclusion

    Incorporating company TV screens into an organisation’s communication strategy offers a powerful and dynamic way to engage both employees and visitors. With the help of digital signage solutions, managing the content on these screens is easy and efficient, ensuring that messages are always relevant and timely. From improving internal communication to creating a professional atmosphere for clients, company TV screens offer a versatile and cost-effective solution for modern businesses.

    By using digital screens to display key information, performance metrics, and tailored messages, organisations can foster a more engaged, informed, and connected workforce while also enhancing the experience for visitors. As businesses continue to evolve, the use of TV screens will only grow, becoming an integral part of how organisations communicate and engage with their audiences.