Introduction
In recent years, the rapid proliferation of cloud-based solutions has transformed the way businesses operate and manage their software infrastructure. When it comes to choosing software for your digital signage system, you have two main options: on premise software or cloud based software. On premise software is installed directly onto your own server or computer, while cloud based software is hosted and managed remotely by the software provider.
With on premise software, you have complete control over the software and data, including installation, configuration, and management. Cloud based software, on the other hand, relies on the provider’s infrastructure and may offer limited control over data and customisation.
Both types of software have their own unique advantages and disadvantages, so it’s important to understand them before making a decision.
In this article, we delve into the benefits of on-premise digital signage software, empowering businesses to make informed decisions about their signage needs.
1. On Premise Digital Signage Offers Enhanced Data Security
One of the primary concerns when utilising cloud-based solutions is the storage and security of sensitive data. By opting for on premise software for digital signage, organisations can retain full control over their data, mitigating risks associated with data breaches, hacking attempts, or unauthorised access. This approach ensures compliance with stringent data protection regulations, safeguarding customer information, proprietary data, and internal communications.
Additionally, on premise software offers more control over user access and privileges. You can determine who has access to specific information and limit access accordingly. This control helps to reduce the risk of internal breaches or unauthorised data access.
Ultimately, with on premise software, businesses can ensure that they’re implementing the necessary security protocols to keep their data safe. While cloud-based solutions may be convenient, they offer less control over data and security. So, for businesses that prioritise data security and control, on premise software is the better option.
2. Reliability and Uptime
Reliability is critical for digital signage, particularly in industries where information delivery is time-sensitive. On premise digital signage software eliminates dependence on internet connectivity and potential service outages. With an on premise setup, digital signage operations can continue seamlessly even in situations where network connectivity is interrupted as there is reduced dependency on internet connectivity. This is especially important for businesses that rely on digital signage to promote their brand, products, or services. With cloud-based software, if there is an issue with internet connectivity, it can affect the functioning of the digital signage system, resulting in downtime and lost revenue.
On premise software, on the other hand, can be installed on a local server, which means that it is not affected by internet connectivity issues. Even if the internet goes down, the digital signage system will continue to function as long as the server is up and running. This can be crucial for businesses that operate in areas with spotty internet connectivity, such as remote or rural areas.
Moreover, on premise software also offers businesses the ability to control how their data is stored and accessed. With cloud based software, data is typically stored on the provider’s servers, which means that businesses may not have complete control over their data. This can be a major concern for businesses that deal with sensitive customer information or proprietary data. With on premise software, businesses can store their data on their own servers, which gives them more control over data security.
3. Customisation and Flexibility of On Premise Digtial Signage
One of the biggest advantages of using on premise software for digital signage is the level of customisation and flexibility it offers. With on premise software, you have complete control over every aspect of your digital signage solution, including the design, layout, and functionality of your displays. This level of customisation enables organisations to deliver unique and engaging experiences, aligning signage content with their brand identity and customer preferences. Furthermore, on premise digital signage solutions allow for quick updates and real-time content adjustments, ensuring timely delivery of relevant information.
In contrast, cloud-based software solutions often have a set of predetermined templates and designs that can limit your ability to customise your signage. While these templates may be easy to use, they can also limit your creativity and make it difficult to achieve a unique look and feel for your brand.
On premise Digital Signage Software allows you to create and modify your signage designs without the need for advanced technical skills or programming knowledge. You can easily add custom features, such as interactive touchscreens or personalised messaging, to your displays to create a unique and engaging experience for your customers or employees.
Furthermore, on premise software can be integrated with your existing IT infrastructure and systems, providing even greater flexibility in how you use and manage your digital signage. You can easily connect your digital signage displays with your existing customer relationship management (CRM) or content management systems (CMS) to create a seamless and integrated experience for your audience.
Ultimately, the flexibility and customisation that comes with on premise software allows you to tailor your digital signage solution to your unique needs and goals. You can create displays that are tailored to your brand, messaging, and audience, providing a more engaging and personalised experience for your customers or employees.
4. Cost Considerations of On Premise vs Cloud Based Software
One of the primary concerns for businesses when it comes to selecting a software solution is the cost. On premise software typically requires a larger upfront investment, as you need to purchase the necessary hardware and infrastructure to host the software. However, cloud based software often involves a recurring subscription fee, which can add up over time. Multimedia content, particularly high definition video, can consume a lot of hard disk space, this means that a cloud based solution may require that you pay for additional storage space or bandwidth.
In terms of digital signage, on premise software may have a higher initial cost, but it often results in long-term cost savings. Once you purchase the hardware and software, you own it outright and don’t have to worry about ongoing subscription fees. Additionally, on premise software allows for greater control over maintenance and updates, which can reduce support costs over time.
With cloud based software, you typically pay a recurring fee for access to the software, which can be beneficial if you don’t have the budget for a large upfront investment. However, these costs can quickly add up over time and can be difficult to budget for, as they are ongoing expenses.
When considering the cost of on premise vs cloud based software for digital signage, it’s important to factor in any additional costs such as hardware, maintenance, and support. Additionally, consider the potential long-term cost savings and benefits of owning and controlling your software, versus relying on a third-party provider. Ultimately, the decision should be based on what makes the most sense for your business needs and budget.
5. Reduced Network Dependency
In scenarios where network infrastructure is limited or unreliable, on premise software shines. By eliminating the need for constant connectivity to a remote server, businesses can ensure smooth operation of digital signage even in remote locations, areas with poor internet coverage, or high-security environments where internet access is restricted. On premise software empowers businesses to extend their digital signage network to any location without being hindered by network limitations.
Conclusion
While cloud-based solutions have revolutionised the software industry, on-premise software remains a valuable choice for businesses seeking greater control, customisation, security, and reliability for their digital signage needs. By leveraging on premise software, organisations can safeguard sensitive data, ensure uninterrupted operations, tailor signage content to their brand, and achieve long-term cost savings. As technology continues to evolve, the key lies in evaluating specific business requirements and finding the perfect balance between cloud based and on premise solutions for digital signage success.