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    Corporate Digital Signage to Transform Employee Communication

    By Oliver Candy | 27.09.23


    In an increasingly interconnected world, businesses need to find new ways to communicate with their employees at different locations and in different departments. Corporate digital signage can be a powerful tool to help with this task, offering a range of benefits. It allows businesses to quickly and easily share information, news, and updates with their workforce, whilst they are moving around the business. In this blog post, we will discuss how corporate digital signage can transform employee communication and the advantages it brings.

    Corporate digital signage on a wall

    The challenge of communicating with employees in multiple locations and business areas

    Communicating with employees located in multiple locations and across various business areas presents a significant challenge for organisations. Traditional methods of communication such as emails, noticeboards, memos, and meetings are often ineffective and time-consuming when it comes to reaching a dispersed workforce. Miscommunication and a lack of timely information can result in confusion, reduced productivity, and decreased employee engagement.

    One of the main difficulties is the sheer distance between employees. Whether they are in different office buildings or working remotely, ensuring consistent and efficient communication can be a struggle. Additionally, different departments within an organisation may have specific information needs, making it difficult to tailor messages appropriately.

    Fortunately, corporate digital signage provides a solution to these challenges. By using digital screens strategically placed in key locations, businesses can instantly share information with employees regardless of their location or business area. This enables organisations to communicate in a timely and effective manner, ensuring that all employees receive important updates, announcements, and news. Corporate digital signage breaks down the barriers of physical distance and departmental silos, facilitating seamless communication and fostering a more connected workforce.

    The benefits of using corporate digital signage for employee communication

    Corporate digital signage offers a multitude of benefits when it comes to employee communication. Firstly, it allows for quick and efficient dissemination of information to employees located in different locations and business areas. Important updates, announcements, and news can be instantly shared on digital screens, ensuring that all employees receive the information in a timely manner. This helps to prevent confusion, increase productivity, and improve employee engagement.

    Additionally, corporate digital signage breaks down the barriers of physical distance and departmental silos, creating a more connected workforce. Employees feel more informed and included, leading to a stronger sense of belonging and loyalty. Furthermore, digital signage provides an opportunity for businesses to enhance their branding and company culture by showcasing relevant content, videos, and visuals. This can help to create a cohesive and consistent message across the organisation, fostering a positive and unified company identity.

    Overall, corporate digital signage revolutionises employee communication by offering speed, convenience, and a platform for engagement. It is an invaluable tool for organisations looking to effectively reach and connect with their employees, no matter where they are located.

    Corporate digital signage in reception area

    Who can benefit from corporate digital signage?

    Corporate digital signage is an essential tool for employees working in hospitals, factories, manufacturing facilities, warehouses, production lines, and transport hubs. It provides real-time updates on critical information such as company policies, emergency notifications, health and safety and can provide vital metrics or KPIs to employees.

    Hospitals require timely communication between doctors, nurses, and other healthcare staff to ensure optimal patient care. Digital signage is a useful tool for communicating critical information, such as shift changes, patient updates, and the availability of medical supplies.

    Factories, manufacturing facilities, and warehouses are places where safety is paramount. Digital signage can help ensure employees stay safe by providing safety reminders, warnings about hazardous areas, and displaying updated safety protocols Health and safety communications through channels such as digital signage result in reductions of 20% or more in their injury and sickness rates.

    Production lines and depos are environments where timely and accurate information is vital to productivity. Digital signage displays real-time updates on the status of the production line, including how much has been produced and any issues that may arise.

    Digital signage also has the advantage of being customisable. Managers can tailor content to meet the specific needs of their employees. For example, a warehouse manager could create a digital display that shows inventory levels, and employees can easily access this information without leaving their workstation.

    Examples of how corporate digital signage can be used for employee communication

    Digital signage offers endless possibilities for communicating with employees across different locations and business areas. For instance, it can be used to display real-time data, such as sales figures or customer satisfaction scores, to keep employees informed about the company’s performance. Additionally, it can be used to showcase employee achievements and recognitions, boosting morale and fostering a sense of pride within the workforce.

    Corporate digital signage can also be utilised for training purposes. It can display instructional videos or presentations, allowing employees to learn at their own pace. Moreover, it can serve as a platform for employee feedback and surveys, enabling companies to gather valuable insights and make data-driven decisions.

    Furthermore, digital signage can be used to promote company events and initiatives, ensuring that employees are aware of important dates and can actively participate. It can also display safety alerts and emergency procedures, enhancing workplace safety and preparedness.

    Ultimately, the flexibility and versatility of corporate digital signage make it an invaluable tool for improving employee communication and engagement across different locations and business areas.

    Best practices for creating effective content for corporate digital signage

    To maximise the impact of corporate digital signage for employee communication, it’s crucial to create effective content that captures employees’ attention and delivers key messages. Here are some best practices to follow:

    1. Keep it concise and visually appealing: Employees are often busy and may not have much time to read lengthy content. Keep your messages short and to the point, using bullet points or concise sentences. Incorporate eye-catching visuals, such as high-quality images or videos, to grab employees’ attention.

    2. Customise content for different locations and departments: Tailor your messages to the specific needs and interests of different groups within your organisation. For example, you can display sales-related information in areas where sales teams are located and HR-related content in areas where HR teams are based. This ensures that employees receive relevant information that is directly applicable to their roles.

    3. Use a mix of media formats: Variety is key when it comes to engaging employees. Mix up your content by including videos, infographics, animations, and other interactive elements. This helps to keep employees interested and encourages them to actively engage with the digital signage.

    4. Regularly update and refresh content: To prevent content from becoming stale and uninteresting, make sure to regularly update and refresh the messages displayed on your digital signage. This can include sharing new company updates, employee spotlights, upcoming events, or even inspirational quotes. Fresh content helps to keep employees engaged and encourages them to check the digital signage regularly.

    By following these best practices, you can ensure that your corporate digital signage delivers effective and engaging content that effectively communicates with employees across different locations and business areas.

    Choosing the right hardware and software for corporate digital signage

    When it comes to choosing the right hardware and software for corporate digital signage, there are several factors to consider. Firstly, you’ll need to assess the specific needs of your organisation and the goals you want to achieve with your digital signage. This will help you determine the necessary hardware specifications, such as screen size, resolution, and connectivity options.

    Next, you’ll want to evaluate the available software options. Look for a user-friendly platform that allows you to easily create and schedule content, manage multiple screens, and track analytics. It’s also important to consider the scalability and flexibility of the software, as your needs may evolve over time.

    Additionally, take into account the reliability and support provided by the hardware and software vendors. You’ll want to choose a reputable supplier that offers reliable products and responsive customer support.

    Lastly, consider the overall cost of ownership, including the initial investment, ongoing maintenance, and any additional features or services you may require. It’s important to strike a balance between affordability and functionality.

    By carefully considering these factors, you can ensure that you choose the right hardware and software for your corporate digital signage, ultimately maximising its effectiveness in communicating with your employees across different locations and business areas. For more information about how to choose digital signage hardware, take a look at Sabercom’s digital signage guide.

    Sabercom is a digital signage and multimedia communication tools provider that was established with the goal of helping organisations improve internal communications and engage employees in an easy, effective way. Sabercom offer both standalone software solutions and complete digital signage systems that include hardware procurement, software and screen installation, content creation, training, and support. Contact us now for a demo, pricing or to discuss how digital signage will help you to succeed.