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    Sabercom's blog

    Using Digital Signage for Internal Communications

    By Oliver Candy | 14.11.22

    Using digital signage to communicate with employees can be an effective tool that allows you to keep your employees engaged, informed, and motivated during their workday. In this article, you will learn how to make the most of this technology in an effective way. You’ll also learn about the benefits of digital signage for internal communications and how digital signage can help to improve and maintain an engaged work force. I hope this blog post will help you to decide if digital signage is right for your business or organisation.

    What is Digital Signage?

    Digital signage is an effective communication tool that has been around since the late 1990s. It is often used in retail stores, but it can also be used in commercial spaces like factories or offices. Digital signage is a cost-effective way to use video, graphics, sound, and other media to communicate with employees, visitors or customers.

    Digital signage is a great way to communicate with employees who are on the move and not tied to a desk.  Often these employees don’t have easy access to email or the intranet. It can also serve as a powerful motivator as you can display motivation content such as company events or employee birthdays. The most important feature of digital signage, however, is its ability to change content dynamically depending on time of day or organisations requirements.

    Why is Internal Communication Important?

    Internal communication is important because it provides a channel for employees to share their thoughts and ideas about what could be improved. Communication can also be used to address issues before they become major problems, as well as other issues that may arise. It is also important for teams to communicate with each other when working on projects together; this will help them avoid stepping on each other’s toes or missing deadlines. And finally, internal communication is important because it creates a sense of belonging within the company; people who feel like they are an integral part of the company are more likely to stay and contribute than those who feel alienated. Effective internal communication will ensure that all employees are aligned and working from the same page.

    Benefits of using Digital Signage for Internal Communications

    One of the most important aspects of employee engagement is clear, concise communication. Communication can be in person or digital, but either way, it needs to happen consistently.

    As 90% of the information transmitted to the brain is visual and 30% of the brain’s cortex is devoted to processing visual information [Source: Sayens], Digital signage can assist you with Internal communication in a visually engaging way.

    The following are some of the benefits of digital signage for internal communication:

    • Better Engagement.  Think about it; would you be more excited looking at a static printed image or following a bright display with moving and updating information?  Did you know that Companies that communicate effectively are 4 times more likely to report high levels of employee engagement.

    • It’s easy to update, so you can keep all your employees on the same page and inform them about changes easily. A company with a digital signage screen in each office or in breakout areas can easily be seen by every single employee.  This means that all of your vital internal communication messages will be successfully received.

    • A digital signage solution can be used in other areas of your business for communication, for example, key performance indicators and metrics can be displayed to your sales team, health and safety videos could be shown to employees in your manufacturing plant.  You can also mix your own company wide internal communication campaigns in with other department specific content.

    • Reinforce brand identity and company culture. Digital signage helps to promote a consistent brand identity and can be used to reinforce your organisations core values.  Businesses can also use digital signage to display messages about company culture, work-life balance, training opportunities or new job openings. Digital signage is an inexpensive way to provide employees with information they need in real time. Digital signage also provides a way to keep employees focused on the task at hand without interrupting their workflow. With a little creativity and innovation, businesses of all sizes can successfully make the most out of their digital signage investment.

    These are just a few benefits of using digital signage for internal communications, but there are many more!

    An Engaged Workforce is a Productive Workforce

    Engaged employees are more productive, loyal, and happy in their jobs – and that makes them great assets to any business! The key to building an engaged workforce is to put an emphasis on creating a positive environment where your employees can thrive, grow, and reach their full potential. Employee engagement is important, and every company should foster a positive culture that leads to an engaged workforce. Using the correct tools will pay off in the long run.

    The benefits of an engaged work force include increased Productivity, Lower Absenteeism, Higher quality of work, Increased customer satisfaction, increased sales, Improved employee retention, Increased efficiency and increased safety. According to this 2012 Gallup study titled ‘Engaged companies outperform their competition’, Increased engagement will lead to higher earnings per share.

    How to use Digital Signage for Employee Engagement

    Digital signage for internal communications is a great way to engage with your employees. It can be used as a central hub of information, such as breaking news, upcoming events, success stories or company updates. Digital signage can also be used in conjunction with other communications tools such as video conferencing or live streaming events.

    Some tips for using digital signage for internal communications include keeping messages short and concise; anything more than a couple of sentences may not be read by the viewer on time. Use bright colours that contrast well against the background of the screen. Include images that support your message and sick to your organisations brand identity in terms of font, colours and design.


    Hopefully the topics covered in this article have helped you to see the benefits of how Digital signage for internal communications will help you to engage your workforce. All organisations should consider implementing digital signage for internal communication.