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    Why Video is the King of Digital Signage

    By Oliver Candy | 10.01.23

    Video content is the undisputed king of digital signage. It’s no surprise that more and more businesses are relying on video displays to engage customers, build brand awareness, and increase sales. Video displays are a powerful tool that can attract attention, communicate complex messages, and even influence people’s buying decisions. In this blog post, we’ll discuss why video is such an important part of digital signage and how it can be used to create a successful marketing strategy.

    People are visual creatures

    When it comes to marketing, visuals have a huge impact. People are more likely to remember something if they have seen it visually. This is why marketers and businesses are focusing more and more on visual displays such as digital signage. Digital signage displays allow you to easily show visuals to your customers. And when it comes to digital signage, video is king.

    Videos are easy to consume

    Video is one of the most effective ways to capture an audience’s attention. According to recent research, 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions. This means that if a consumer enjoys and loves a brand’s video content, they will be more likely to purchase from the company.

    Therefore, it is important for brands to create engaging and entertaining videos to capitalise on this trend. Videos are not only entertaining but also relatively easy to consume. Since our attention spans are getting shorter and shorter, it’s easier for people to watch a video and quickly understand the message behind it. Also, videos are typically more dynamic than static images, as they can feature animation and motion graphics to draw in viewers. Furthermore, using different forms of media such as sound, music, and visuals can help create an unforgettable experience for the viewer. Creating great videos that capture the viewers’ attention is key to ensuring a successful digital signage campaign. With the right content, companies can easily reach potential customers and drive sales.

    Videos are versatile

    The human brain processes images 60,000 times faster than text, making video an invaluable tool for engaging with potential customers. Video can be used for a variety of purposes, including sales & marketing, recruitment, staff training, internal comms, customer services, and showcasing a company’s CSR projects or green credentials.

    It can also be used in different parts of the sales funnel, from brand awareness to post-sales customer support. As marketing expert Emily Ross says, “Videos are 12 times more likely to be watched than text is to be read”. Videos can be used on websites, in online directory listings, across social media, on screens at trade shows, on laptops/tablets during sales presentations, on video conference calls, or on screens in receptions or waiting rooms.

    The advantage of video is that it’s more likely to be shared on social media. Plus, videos can be repurposed, bringing a huge return on investment. As Ross further states, “Paying attention to motion is a skill that humans have always used to survive”. That’s why video should be at the heart of any digital signage UK strategy.

    Videos leave a lasting impression

    It’s no secret that videos are memorable. In fact, research suggests that the average person remembers 95% of what they watch in a video, compared to just 10% when reading text.

    The first step to successful video marketing is coming up with the right idea. There are different types of video marketing, from explainer videos to product demos and customer testimonials. Regardless of the type you choose, your video should be entertaining, engaging and optimised for mobile devices.

    On average, people spend 100 minutes a day watching online videos. To ensure your videos stand out from the competition, consider adding value, using novelty or humour, and being consistent with brand values.

    Storytelling is key when it comes to video marketing. While you may be tempted to start with a bang, consider creating suspense to keep viewers engaged. Also, remember that 85% of Facebook videos are watched without sound, so make sure your video is optimised for silence. Digital signage displays in office areas will most likely have their volume muted to prevent distracting sounds!

    Overall, videos are a great way to engage your audience and leave a lasting impression. With some creative thinking and proper optimisation, you can create videos that people will love to watch and share.

    Videos are engaging

    Video is engaging because it combines movement and sound, creating an entertaining experience that grabs the attention of viewers. The brain is programmed to retain visual content better than words, so video has become an important tool for marketers to effectively communicate their message and sell their brand. Social media platforms have enabled video marketing to become even more profitable, as people are now able to share video content with ease.

    Furthermore, studies have shown that users spend 88% more time on a website that has video content. Additionally, video generates 1200% more shares than images and text combined, so it’s clear that videos can create a great impact. For the best engagement, videos up to two minutes long are recommended. Video marketing is the most effective type of content for promoting services or products online as it’s versatile, easily digestible, and profitable.

    In conclusion, if businesses are not using video content to promote their business, they are missing out on the best means to engage their audience. Video provides an exciting experience that is memorable and stands out amongst other forms of digital content. It is an invaluable tool in the world of digital marketing and should be leveraged to the fullest potential.

    What type of video is best for digital signage?

    Video has become an invaluable part of digital signage displays across the UK, as it can capture and hold the attention of customers far more effectively than static images. But when it comes to digital signage displays, which type of video is best? To establish this, we can take a look at social media platforms to see which length and type of video creates the most engagement.

    Short videos are in high demand; research shows that the average length of business videos is just six minutes. Social media platforms like TikTok have over 1 billion active users, twice as many as Snapchat and Pinterest. The average length of a video on TikTok is 10-15 seconds, while Instagram Reels allows users to post quick photos and videos that are only available for 24 hours. YouTube has also been quick to jump on board, offering shorter vertical videos known as YouTube Shorts, as well as 6-second non-skippable ads with a clickthrough rate of 70%.

    Short-form videos hold substantial market value too; a great example is the Dollar Shave Club, whose viral video managed to gain the company over 12,000 subscribers in less than 48 hours. Furthermore, 84% of people are more compelled to buy a product by watching a video about it.

    While long-form videos are great for information and brand loyalty, short-form videos are best for PR. They make digital signage displays look fresh, engaging and relevant; making them the perfect tool for capturing the attention of your employees or customers.

    Are you looking for Digital Signage UK based solutions? Sabercom can help.  Contact us today for a chat, pricing or a demonstration