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    Sabercom's blog

    Everything You Need to Know About Digital Waiting Room Displays

    By Oliver Candy | 04.01.22

    Effective communication with customers can be challenging and costly in many industries. But digital waiting room displays can transform the way you deliver a message to your clients or patients.

    In this guide, we’ll help you understand the benefits of digital waiting room displays and how you can utilise them in your industry.

    What Is a Digital Waiting Room Display?

    Digital waiting room displays are screens that allow businesses to communicate with their clients effectively and persuasively. 

    These screens can be used to display wait-time signs, showcase an overview of products, or give medical advice to patients in healthcare settings.

    The Purpose of Waiting Rooms

    Waiting rooms are designed to let clients, customers, or patients relax while they wait for their turn. And in some settings, waiting room media doubles as a means of marketing when combined with digital signage displays. 

    Digital waiting room displays can also be used to assure the client that they’ve picked the right place and to inform them of the other services offered by the place. 

    As for hospital waiting room displays, the signboard can also provide medical information and general health updates from health experts and governmental medical bodies.

    Industries That Can Benefit From Digital Waiting Room Displays

    Digital waiting room displays can be used in a wide range of industries. From transport to healthcare and manufacturing, the possibilities are endless.

    Healthcare

    The healthcare industry is the top industry that utilises medical office digital signage equipment. 

    Whether it’s a dentist, a vet, a physician’s office, or even a big hospital, there are always ways in which digital displays can be beneficial. 

    Some of the best content that patients would find useful includes general clinic information, wait times, safety advice, and directions. 

    And by providing real value through digital displays for your patients, they become more likely to knock on your door again whenever they need to see a doctor. For example, at the vet’s office, digital displays can be used to demonstrate the dos and don’ts of taking care of your pet. 

    And in a dentist’s office, the waiting room display can show general oral care advice and the common teeth complaints among patients and how to best deal with them.

    As for healthcare facilities, digital signage can be used in common areas to provide wayfinding directions. And digital patient room signs can be very effective in informing patients about their cases.

    It’s also worth mentioning that hospital digital signage software is often required to optimise the screens’ content and ensure that accurate information is displayed at the right time and in the right room.

    Education

    Digital waiting room displays can be very useful in school or university settings. They can facilitate communication between the academic staff and students by displaying class and break times, special event dates, and other updates. 

    Also, a digital waiting room display would be quite handy when staff members, parents, or students have meetings with the principal or dean.

    Transport

    Digital waiting room information screens are used in airports to display the details of upcoming flights and inform travellers of any updates. They’re also found in train stations, bus stations, and taxi ranks to help passengers in a similar fashion.

    Manufacturing and factories

    Digital displays are sometimes used in industrial facilities and factories to streamline the production flow and deliver internal communication messages to the workers. 

    These displays can be implemented in a variety of industries, including auto, food, printing, and metal manufacturing facilities.

    Auto

    Digital displays can be utilised in car and MOT garages to help drivers locate the available parking spots and provide an estimation of how long the queue is. 

    Auto showrooms can also benefit from digital signage to introduce the latest vehicles, showcase their features/specs, and display test drive videos.

    Hospitality

    In the hospitality industry, digital waiting room displays can be used in hotel reception areas to inform the guests about the available services, discounts, special offers, and events. 

    Digital signage can also be used in restaurants to demonstrate the day’s plate and special dishes. Similarly, it can be used in coffee shops to display the menu and limited-time seasonal drinks. 

    Why You Need a Digital Waiting Room Display

    Digital waiting room displays may seem like a gimmick, but the truth is they’re very effective in communicating your messages to clients, patients, or staff members. 

    On average, customers and patients spend 10-15 minutes in waiting rooms, and they probably don’t have much to do anyway. So, why not take this opportunity to help them learn more about your products or services while keeping them entertained?

    On top of that, waiting room displays are quite affordable to implement, so they don’t cost you too much to implement. 

    Entertaining Your Customers

    Nobody likes to waste their time waiting for their turn, be it at the physician’s office or at the coffee shop. And digital signage can turn this boring experience into a more valuable and entertaining one. 

    Think about it; would you prefer to stare at the clock while you wait for your turn or look at a free waiting room TV with valuable or fun content? We’re pretty sure you’d pick the latter. 

    More Efficient Patient Communication

    In healthcare settings, digital waiting room displays can be very effective in communicating with patients about medical concerns, epidemics, vaccines, general health guidelines, and what to do in medical emergencies. They can also be beneficial in helping the patient know their number in the queue.

    Faster Staff Communications

    An email is the standard method of professional communication, but it also takes time out of each employee’s time. On the other hand, digital signage allows companies to effortlessly streamline internal communications and display essential messages and meeting times to all staff members. 

    Smoother Room Booking Process

    Sending and replying to emails isn’t the only time-consuming task in professional settings. It also takes time to coordinate meeting rooms. 

    So, it would be good to integrate room booking systems with digital signage to allow employees to conveniently book rooms for meetings while also avoiding scheduling issues. 

    Turning Potential Clients to Recurring Ones

    Digital welcoming screens can put a smile on your customers’ faces and increase your chances of transforming them from potential customers to recurring ones.

    Better Visual Communication

    Studies have shown that 90% of the messages transmitted to the brain are visual, which explains why visual communication is so effective. 

    Humans are visual communicators by nature, and delivering your message through visual channels can happen in a split second, as opposed to verbal communication, which takes more time to produce results.

    Keep Your Patients Updated

    Digital waiting room signs keep your patients updated on their waiting line and the amount of time they should expect to wait. So it can significantly reduce the chances of frustrated patients. 

    A Better Customer Experience

    Your marketing efforts, when done right, can always have a positive effect on the customer experience. Of course, you’d want your customers to know about your products and services without making it seem like a task for them, and that’s what digital signage can help you with.

    Increased Sales

    With digital waiting room displays, you can showcase your latest products, offers, and bundles in a visually-appealing way. This can increase the customers’ exposure time to your products, which will, in turn, increase sales.

    Reduced Costs

    Old means of communication can cost your business a tonne of money. For example, a banner that must be replaced every few days will cost you more to design, print, and set up than an interactive digital display that you can control quite easily. 

    Building Patient Trust

    Building trust with patients is essential for their peace of mind. By utilising digital displays in health care settings, you can build a relationship with your patients and answer all their concerns in Q&A videos. 

    Tailor Content to Your Needs

    With digital signage, you don’t have to settle for poorly crafted and generic content that doesn’t touch on your customers’ problems. Instead, all of the content can be tailored to your target audience. 

    Minimise Pressure on Reception Staff

    In many industries where a waiting room is necessary, customers and patients often ask repetitive questions, which means more work for the reception staff. 

    By adding digital waiting room displays, the most frequently asked questions can be displayed and answered in a clear and easy-to-understand way.

    Easing Patient Anxiety and Boosting Sales

    With digital waiting room displays, you can post reassuring videos and messages to ease your patients’ anxiety. This especially holds true for paediatric clinics as the displays may include fun content for the kids. 

    Conclusion: Digital waiting room displays

    To recap, digital waiting room displays are definitely worth considering in your marketing strategy, no matter what your industry is.

    Not only will you be able to increase brand recognition and build trust with your customers or patients, but you will also open up your business to new prospects. 

    So, are you ready to implement what is hands-down the best way to communicate with your customers? Now is the best time to reconsider your marketing strategy by introducing digital waiting room displays into the mix.