Implementing digital signage for medical offices can significantly help you win your patients’ trust. It’ll enable you to visually communicate with them to let them know more about your services, keep them informed about their waiting time, and even educate them on general medical concerns.
That way, you’ll have effective communication with your patients from the second they step into the office until the moment they leave.
There are many ways that digital signage can be deployed in medical offices, and we’re going to explore them one by one in this guide.
Medical Facilities to Implement Digital Signage In
Almost any establishment can benefit from digital signage, but these are some examples of implementing digital signage in medical offices specifically.
In doctors’ offices, digital signage can be used in waiting rooms to help patients keep track of their queue turn and the expected waiting time.
At the same time, these digital displays may be utilised to show educational medical content like general health tips and guidelines related to the doctor’s specialisation.
Digital signage in dental offices can be used exactly the same as in doctors’ offices, specifically in waiting rooms. The only thing that will change is the content.
Since this is a dental office, the content should primarily revolve around dental and oral guidelines, hygiene tips, and dietary habits that affect dental health. Content that reduces patient stress and anxiety would be quite helpful, too.
In urgent care offices, digital signage displays can be effective in communicating quickly and efficiently with staff members.
They can also be used to help patients learn about the service options on menu boards and even view pricing. Digital waiting room displays would be a good way to entertain patients too.
Implementing digital content displays in your reception would be a great method to show welcome messages to your patients and information about your medical office. You can also use them to display your office logo and colours for brand consistency.
Waiting room signs for patients can be used to inform patients about their turn, but that’s not the only way to utilise them.
Aside from displaying queue information, you can show entertaining content on your digital displays to make your patients’ waiting time feel shorter.
Operating room digital boards are quite effective in displaying a scaled-up view of the procedures for the surgeon and the staff members. This is especially useful in operations that require a large number of medical staff.
In hospitals and medical campuses, digital directories and wayfinding maps are among the best ways to implement digital signage. Instead of hiring staff members to do monotonous tasks like entering patient info, you can allow patients to go through them with touchscreens and interactive tables. This would also lead to a shorter waiting time for your patients, especially when combined with hospital digital signage software.
Private Healthcare Practises
In a private clinic, digital displays can be used to entertain patients in the waiting area and even let them sign in and update their details and dates. They would also be effective in communicating with staff members.
Digital signage doesn’t necessarily have to be implemented for patients only. For example, employee digital bulletin boards can display useful information to your staff like reminders, schedules, and announcements. These boards may also be used to aid the onboarding of new staff members.
Digital Signage Benefits for Staff
Contrary to popular belief, digital signage isn’t only meant to serve patients in a better way. It can also help the staff do their job more efficiently.
For example, digital signage allows staff members to communicate more effectively through automated internal communication systems, as well as group messaging and collaboration features.
By keeping your employees engaged through clear and concise internal communication announcements and messages, their productivity will increase dramatically. Not to mention, digital signage can be used to answer many of the patients’ common questions and concerns, which will give reception staff more time to get other tasks done.
Medical office digital signage benefits patients in many ways. Here are some of them:
- Educating your patients. Displaying medical content for your patients in an engaging and easy-to-understand way is a good technique to answer their questions and ease their worries.
- Informing them about the waiting time. Patients hate waiting for their turn, but it gets even worse when they don’t know how long they’ll have to wait, especially if they have another appointment or meetup. With digital waiting displays, patients can track their waiting time effectively.
- Helping them find their way. In large healthcare facilities, it’s easy for patients to get lost and confuse one room for another. By installing wayfinding directories, you’ll be able to save your patients’ time and effort by telling them exactly where they should head.
- Entertaining them in hospital rooms. If a patient is staying in the hospital for a number of days, the last thing that they’d want is to sleep in a boring room with nothing to do. Using digital displays in patients’ rooms can be a good way to entertain them with film rentals and games. They can even be used to display healthcare tips.
Digital Signage Benefits for Hospitals and Clinics
Hospitals and clinics can make use of digital signage in various useful ways. These include:
- Donor recognition walls. People who donate organs or blood deserve some recognition, and displaying their names on digital displays will encourage others to do the same. With donor recognition walls, hospitals can display stories that saved lives after taking the donor and beneficiary’s permission, of course.
- Wayfinding directories. Helping patients find their way throughout the hospital with digital wayfinding directories can save time and prevent confusion.
- Lobby messaging. Digital displays can be used to welcome visitors and patients once they step into the hospital to ease their anxiety and showcase the staff’s warm hospitality.
Here are some of the perks of using digital signage for marketing purposes:
- Low budget. Implementing digital signage is one of the most cost-effective ways to market your services.
- Easy to deploy. Digital signage doesn’t require months to set up. In fact, you can implement digital signage marketing strategies within a few days of taking the decision.
- Centralised control. As opposed to conventional marketing tactics, digital signage can be easily controlled from your office.
- Limited maintenance. Digital displays are quite reliable and require little to no maintenance as long as they’re not subjected to harsh conditions. So you’ll only need to take care of the actual content that’s displayed on the screens.
To really make full use of digital signage in your medical office, your content must be truly engaging, valuable, relevant, and unique. Here are some tips for your digital signage content:
- Keep it updated and relevant. If your returning patients keep seeing the same content for years, they’ll simply stop paying attention to it after a while.
- Make sure that it’s visually appealing. By sticking to basic design principles about colours, contrast, and fonts, you’ll get your patients’ eyes drawn to your content.
- Introduce your staff to the patients. Whether you work in a hospital or a medical office, getting your patients to know your team and learn about their background and achievements can create a better atmosphere, both for the patients and the staff.
- Don’t forget to add CTAs (Call-to-Actions). Got a free medical advice event coming up? Add your office’s number and calling hours for your patients to take note of them. Did you launch a new app for your office that can help patients stay updated and book appointments effectively? Give them a QR code that links to the app’s download link.
- Customise your content based on its purpose. Instead of displaying generic or bland content, make sure that each piece of content in your waiting room media delivers the right message to the right audience.
Conclusion: Digital signage for medical offices
To sum up, patients need a reason to trust the people who handle their medical concerns, and digital signage might just be what you need to build a long-lasting relationship with your patients.
It’ll help entertain patients in waiting rooms and keep them informed on the expected wait time. And it’ll help guide them in larger medical facilities, educate them on general or specific health guidelines, and help you communicate effectively with your staff.
But as we’ve mentioned, using digital signage in your medical office takes more than just installing a couple of LCDs and loading them up with bland, outdated content that no one is interested in.
So, what are you waiting for? Now is the best time to use digital signage in your medical office, so get in touch today to find out more!